BRICK FOLIO is known as one of the best real estate services provider in Pune, they have presence across all major cities in the country, including but not limited to Mumbai, Nagpur, Delhi, Chennai, Hyderabad and Bengaluru.
Building the Brand “Brick-by-Brick” in the Real Estate industry
BRICK FOLIO is a full-service brokerage firm offering commercial and residential real estate, settlement, insurance, property management, and corporate relocation services. With its major focus on commercial and residential real estate, the company includes investment, leasing, and resale as well.
Services
BRAND IDENTITY, PRINT & WEB
SEO
Branding
Website Development
Social Media Management
Stationary Work
Paid Ad Campaigns
Time to go Digital
Brickfolio
Challenge
To make BRICK FOLIO a leading brokerage firm across all major cities in India including but not limited to Mumbai, Nagpur, Delhi, Chennai, Hyderabad, and Bengaluru.
Objective
To create brand awareness and increase the lead generation rates through various digital marketing collaterals that result in increased database of the properties, customer enquiries and conversions.
Brand Communication
BRICK FOLIO wanted to be recognized as a company that’s revolutionizing the real estate transactions, by simplifying the entire purchase and selling cycle for their clients, lowering costs, and enabling access to top-notch real estate opportunities. We followed an insights approach where our market research team analysed the existing competitors in the market, and came forward with the brand differentiating factors that could give BRICK FOLIO an edge over them. Hence, the acquired data helped us in structuring the website and its content, social media, paid ad campaigns in a way that made sure the objective of the client is achieved.
Building
An online home – Website
In order for users to easily find the information about the properties according to their requirements, we made sure that the website is structured for easy navigation, has clean layout to avoid the confusion, and a simple but premium graphical work. Along with the visual appeal, the website was developed to be SEO-friendly by targeting the right keywords in the website copy, as well as the educational blogs that were written for users to take informed decisions. Integration of chatbot, lead form and location map were added to ease the customer acquisition process. To further establish the credibility, we showcased the customer testimonials and the brands that the company works with on the homepage.
Stepping up the business organically
For a new website like BRICK FOLIO, to be able to compete with its existing competitors on search engines, the keyword research is a very crucial part. Our SEO team strategically incorporated the keywords into the website in the form of web copy and blogs that were easier to rank for, as well as ensured the quality traffic. The SEO-friendly structure and improved user experience resulted in increased customer enquiries, property listings and low customer acquisition cost.
Ads that are designed to convert
The organic efforts of lead generation were supported with the help of paid ad campaigns. The in-depth keyword research that aligned with the user’s search intent and a compelling ad copy, allowed us to rank the ads at the top of the search engine page results that ensured the quality traffic and increased conversions.
Branding to Impact
● Logo Design. ● Backdrop Letter. ● Standee.
More Work
