IFM Core Studio is a Premium Fitness Studio That Aims to Revolutionize the Fitness Industry Through Their Services That Are Designed to Change You to a Better Version of Yourself.
Branding the "Premium Fitness Studio"
IFM Core Studio is the first premium fitness studio, set up in collaboration with the well-known online brand ‘Indian Fitness Mantra (IFM)’. Unlike the regular gym which mainly focuses on physical fitness, IFM Core Studio was started with a vision to take fitness to the next level that brings a positive change whether it’s physical, professional, mental or emotional.
Solutions
Designed to Uplift
Logo Design
Website Development
Social Media Creatives
Paid Ads
Branding
Revolutionizing the definition of Fitness
Core Studio
Challenge
To create a unique brand identity and positioning in the highly competitive fitness industry as a “premium fitness” studio that’s specifically built to change you into a better version.
Objective
To create brand awareness about the premium fitness services of the brand thereby generating quality leads and increased registrations for the membership.
Brand Communication
Unlike the regular gyms that aimed to have maximum registrations and footfall irrespective of the people actually benefiting, IFM Core Studio wanted to target the premium audience segment that were passionate and wanted to become a better version of them, and bring a positive change to their life. Adhering to this communication, we decided to promote the brand that motivates, inspires, educates and instills a feeling to strive for more. We showcased this through our graphical work across multiple marketing collaterals whether it’s a website, social media platform or paid ad campaigns. The content in the form of website copy, ad copies and blogs further strengthened the brand identity.
Website
That inspires to act
The prime focus of the development, graphics and the content team was to structure a website that not only enhances the user experience but it should also instill the feeling of “yes, I want to get better”. The services were strategically highlighted to showcase the scope of the brand when it comes to fitness. At the backend, we ensured that the structure was aligned with all the factors needed to make sure that the website is SEO-friendly.
Ads that reach where you want them to be
We were able to generate 135 leads and 110 walk-ins in the studio for trial in the first week of brand launch through our Facebook ad campaigns. Recommendations from the leads acquired through paid ads were the added benefit of the campaigns.
Branding at its Best!
More Work
