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The “Indian Fitness Mantra” for a Better You
Started in 2015, Indian Fitness Mantra is a modern Health & Lifestyle brand offering Weight Loss, Weight Gain, Keto & Vegan Mantras. The brand aims to educate the people on fitness that encompasses workouts, nutrition, beauty & personal care, and overall wellness. It is also a gateway to “IFM Core Studio” which is a fitness studio based out of Pune that offers premium services to its clients.
Solutions
Built to Uplift
Social Media Management
Content Marketing
Organic Lead Generation
A Modern Approach with Traditional Touch
Fitness and Lifestyle
Challenge
To make IFM a leading Health & Lifestyle brand across India and create an identity as a fitness brand that derives learning’s from its Indian roots and applies it solve the modern day fitness problems.
Objective
To create brand awareness through social media and content marketing, thereby generating the leads organically.
Brand Communication
IFM wanted to be perceived as a Health & Lifestyle brand that is an amalgamation of modern day fitness and the ancient Indian knowledge of well-being. Hence, it was necessary to maintain the communication that not only appeals to the modern-age people but also breaks the stereotype around the age-old sciences of India such as Ayurveda and Yoga. We ensured this on social media and the website through our content that talked about the modern day fitness regimes such as pilates, keto and vegan diet, etc as well as Ayurveda remedies for overall well-being.
Increase in Brand Awareness
We focused creating the brand awareness primarily on Facebook which resulted in 369k page likes and more than 383k followers. The Instagram Page followers count reached to about 2k. With such a huge following, IFM experienced a spike in receiving the number of inquiries for its services. It also benefitted its sub brand “IFM Core Studio” with increased registrations for the fitness studio in Pune.
Blogs
That are Research Driven
While social media created the brand awareness, it also gave us the valuable customer feedbacks. Majority of the audience expressed their interest to know more how the traditional Indian wisdom and modern day fitness could benefit them in the longer run. So we decided to cater to this demand through our blogs that talked on these topics. Our SEO and content team worked together to make sure the blogs not only provided valuable information to the audience but are also SEO friendly to generate the organic leads through the traffic on the website.
Freebies
e-book
We designed and created an e-book to be integrated on the website for free download. The freebie in the form of e-book enabled us to acquire a whopping 2K downloads and thus organic leads.
More Work
