Simplified Marketplace is a leading digital platform that makes it easier for the business owners and investors to buy, sell and even invest in desired businesses across India
Launching the Brand to “Simplify” the Life of Businesses.
Simplified Marketplace is a leading digital platform that makes it easier for the business owners and investors to buy, sell and even invest in desired businesses across India at the touch of their fingertips. It also provides an opportunity for business owners to list their franchise for distribution, as well as allows the start-ups to seek investment from the investors listed on the platform.
Solutions
Built to Uplift
Branding
Content Marketing
Social Media Management
Digital PR
Lead Generation
Challenging the Traditional Way!
Simplified Marketplace
Challenge
To make the brand a leading digital hub for business owners and investors looking to sell, buy or invest in businesses across India.
Objective
To get the business owners, investors and startups across India registered on the platform through lead generation activities using multiple marketing collaterals.
Brand Communication
The mission of the brand was to ease the tedious process and time consumed for the business owners and investors to find the right buyer, seller or investment. In order to get businesses registered on the platform, it was necessary to create awareness among the people of the existing drawbacks of the traditional processes such as time consumption, credibility, authenticity, right fit, etc. and help them understand the benefits of getting listed on a secure online platform such as Simplified Marketplace. Our team made sure of this by putting out this message through blogs, news articles, social media, influencers and other marketing collaterals.
Website
Copy
To Catch the Eyeballs
With a goal to educate the people as well as get them registered, the challenge was to target the right audience and help them understand the concept straight away. The content and the SEO team worked parallely to ensure the right keywords are targeted as well as the brand message are put out loud and clear. The USP of the platform “make a deal in just 4 steps” was strategically showcased to hook the audience and explore more.
It’s more than “Just Content”!
Blogs & News Articles
The blogs and news articles served the following purposes,
● Educate and help make informed decisions.
● Establish the credibility and connect people to the brand.
● Help get inbound traffic to the website.
● Create opportunities for sharing and help with brand awareness.
● Grow interest in services.
The Recognition you deserve
We helped the brand with digital PR and get featured on well-known platforms like “Outlook India” and “The India Saga”. With PR the brand’s credibility was further strengthened that helped in increased enquiries and registrations on the platform.
Ads that are built to convert!
We ran PAN India campaigns on Facebook for lead generation, targeting the right set of audience across India thereby reducing the cost per lead, and were able to get 1242 businesses registered on the Simplified Marketplace during the launch of the brand.
Nurturing the right way.
To further nurture and eventually get the businesses registered, the email marketing team planned 3 different campaigns targeting businesses, startups and franchisors that were drafted and designed specific to the audience category. We experienced a spike in enquiries and business registrations on the platform within two weeks of running the campaign.
More Work
