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Social Media Marketing Crucial for Branding

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron Social media has become an indispensable part of every marketer's vocabulary. The number of social media users throughout the world is growing
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What Content Marketing Means Today

Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.” - Joe Pulizzi Over the years, the definition of content marketing has changed tremendously. Earlier, content marketing was simply a fancy term for blogging. Today, content writing has a much
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Marketing Strategies That Work In The Digital Age

We cannot undermine the great power of customer engagement. The marketing world revolves around it. It’s imperative to create a powerful impression on people, get them talking about your business and the value it provides in a way that catapults your brand and strengthens its
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Top 5 Ways To Sustain Business Performance

Sustainability in business is something that every entrepreneur desires once his venture has managed to sail off from the starting point. It is one of the biggest challenges faced by business leaders as everyone wants to grow but only a few manage to do so.
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Top 5 Tips To Save Your Business From Failing

It can be crushing to see your own company floundering in front of your eyes. A business does not fail overnight. As the entrepreneur of a failing company, you might have seen this disaster coming. These signs can be summarized as a halt in growth,