We cannot undermine the great power of customer engagement. The marketing world revolves around it. It’s imperative to create a powerful impression on people, get them talking about your business and the value it provides in a way that catapults your brand and strengthens its reputation!
It’s vital to have a great product to talk about. You have to understand it from a customer’s standpoint, what will make a customer fall in love with your brand? What did the brands that you love do differently?
Here are the subtle marketing strategies that will help you build relationships with customers and strengthening your brand reputation –
“Word of Mouth”
The word of mouth creates a buzz. Satisfied customers do splendid marketing for you. It’s extremely important to keep your customers happy and satisfied. It can literally change the game. Even addressing a bad review can make your brand stand out because people really like to know someone is listening and they like to feel special and your customers are no exception.
Evangelism marketing is effortless and people do not even feel it’s a marketing way, they just take it as an honest review/suggestion. You don’t have to pay someone a humongous sum of money to do so, take a look around, find someone from your own company who is passionate about the brand and is good at sending the message across. Write good blogs, engage the audience by making videos and posting appealing posts about how much the brand is focused on giving them the best experience and how this is what matters to the brand the most.
Splendid customer service
Addressing the customers’ issues timely is the best thing you can do for your business. The way representatives of your company treat your customers or potential customers plays a pivotal role. It’s all about overall experience. Even if your product is brilliant but if representatives cannot give your customers the treatment they look for, it won’t take much time for the customers to switch to your competitor’s brand.
It’s very easy to brush aside bad customer experiencesbut remember the internet never forgets and it can really take a toll on your brand reputation and you can lose customers because if you see someone having a bad experience and the brand not resolving it, even you wouldn’t want to be associated with such a brand. Everyone wants validation including your consumer base.
Happy clientele
Happy customers literally refer you to their friends and relatives so naturally and effortlessly because they want their loved ones to also try and experience your wonderful product and services and we all know if your best friend, brother or daughter tells you to try a product or just a TV commercial tells you to do so, who would you trust better, which product are you going to choose?
If you had a bad review online, use this as the best way to turn it into a positive one. Send a sorry note with a replaced product or simply address or apologize online, this can turn the tables in your favour. People will know you care about the customers and are willing to cater to them the best experience they deserve.
Asking too much
Statistics have shown the sign ups that require just the first names are substantially more in numbers than the ones with the full names. Just ask for the information you really need for your business and try to keep in mind, the more time it takes signing up, the more customers you lose.
Asking too many details can infuriate customers and drive them away. The more steps it takes for a sign up, the more customers you lose. If you are using captcha on your website, make sure that you test it time to time and know it’s easily readable. Captcha that is illegible might really vex the customers to a level that they wouldn’t visit your website ever again.
Personalized connection
By connect, we just don’t mean, send emails and reply to the ones you receive. Send personalized messages like birthday wishes and use an algorithm to deliver to people and give them suggestions about your product on the basis of history and usage. You bond with a customer when he gets a birthday text on his special day. This is how you retain customers for life, make them happy and satisfied and they will suggest your brand to more and more people and you will grow immensely.
There are many ways to get in touch with a customer but in-product messaging is unequivocally the best of all. We all know how many emails go unread and it’s more efficient to use it as a method of customer service when the customer needs immediate response while using your product.
Pragmatic website and timeless content
When your website is flooded with options, it might perplex the customers and make it difficult for them to find what they are looking for. Make the options on your website clear and limited; the more effortlessly they find what they are looking for, the more likely they are to stick to your brand.
Other than just adding new content on your website, have some timeless content too. Something that gives off useful information because if you are adding value to people’s lives, you are on their mind. Even if they haven’t bought a product yet but if they have you in mind, the next time they need the product, they are going to come to you. Most businesses are just about selling their products and services; they don’t understand how making an impact on these potential customers can grow their business at a faster pace.
Compelling content
There is infinite content online and the time people spend on a post, video, website or a blog is dwindling. Make sure your content attracts people right away because more time they take, the less is the possibility they check out what you created. Your content should have useful information or evoke emotions in the audience.
Keep up to the demands and expectations. Just one piece of good content won’t make the audience stick to you forever. Maintain the quality and this could be your way to massive customer engagement.
Viral ideas
Some ideas are bound to go viral and some ideas aren’t so. Analyse and ponder on the ideas that can go viral for your business. It’s important to create a buzz in the audience about your brand and what you stand for. It’s the subtle art of people telling other people about you. Ideas that evoke feelings are the ones with the highest possibility to go insanely viral. Think about the emotions your audience wants to feel and get going!
The customers become lifelong customers when the brand gives them an emotional story. Build an amazing brand story that people can relate to, make them happy, address their complaints and suggestion on time and you have them for life.
Having discussed the strategies that can up your marketing game, we know it all boils down to customer satisfaction. Care is one marketing strategy that has always worked and will continue to do so. If you truly care about your customers and go even out of your way to give them the best experience, your business is destined to be successful because if you care about people, that’s all they care about.
Just so you know, we care about you!
