What is Digital Marketing?
Digital marketing or marketing on digital platforms is a rather new sector to come into existence, but a rapidly growing one too. According to surveys, about 55% of total buyers in the world rely on digital mediums of purchase. On the other hand, the digital marketing industry of the States is expected to earn approximately $650 billion by the end of 2021.
Digital marketing is more than just about marketing and advertising your products online. It encompasses various elements like usage of social media marketing, influencer marketing, SEO techniques, and most importantly, content marketing. Hence, content marketers have a major role to play in digital marketing.
What is Content Marketing?
Content marketing is described as one of the most important components of digital marketing. In simple language, it refers to advertising your products and gaining customers based on the content you deliver as part of your marketing strategies. It is the utilization and development of various kinds of content like social media posts, blogs, articles, press releases, emails, and the like.
Content marketing happens to be one of the most profitable marketing sectors to invest in because words have a way of attracting customers. Reports suggest that almost 70% of marketers actively contribute to content marketing.
It helps to have some prior knowledge about the particular niche and some experience in the field of content marketing. While it is still writing, content marketing is very different from creative writing. The latter allows you to be poetic and use various figures of speech like metaphors in your language. While the former requires content marketers to be crisp about the topic they are writing on.
As content marketing is a growing field and very much in demand, it paves the way for substantial job openings. But often, people have the right skill set but do not know how to put these to good use. Content marketers have a bright future ahead of them if they use their skills and invest judiciously. Here is a list of opportunities that such marketers can look forward to expanding their horizons:
● Outsourcing Content
Also termed as “ghostwriting”, individuals in the content marketing field can resort to writing for a client on the latter’s desired topics.
Under this category, you would be required to adhere to your client’s needs and format your work according to the details they specify. Since content marketers need to be formal and informative, it requires considerable research and digging into the topic. This helps serve as proof and backs your claims.
Outsourcing your content can really have more advantages than you would think. Writing for other companies can help you in enhancing your writing skills in various niches. Once you establish a good name in the market, you would have clients coming in for all sorts of requests and content needs. This would enrich your skills regarding content writing and lead to a great information base as it would lead to a lot of research.
Studies reveal that almost 81% of content had been outsourced in terms of writing in 2020. This has been a major jump from the percentage standing somewhere at 53% in 2019. Thus, it’s a great time for content marketers to leverage the market demand in their favor.
● Social Media Content
If you are someone who wishes to write for yourself, marketing your content through social media would be a great way to begin. This marketing need not necessarily be about specific brands or products.
You can utilize your social media handle as your platform to convey your thoughts, opinions, or any personal items or services you would like to advertise. It can also be an opportunity to promote your services to potential customers.
For social media content marketing to bear fruit, content marketers must be mindful of the kind of audience they are writing for. While technical jargon might appeal to an audience focused on technology and science, you would probably have to take out your creative brushes when writing for an audience more focused on the literature aspect. One more thing to note is that you must keep your content unique and innovative for each platform. This means that while uniformity must be maintained across all social media handles, the content of the posts should be different in each so as not to seem repetitive.
● Write and Feature Others
If you want to write for others and still be credited for your work, this might be your best way to go. Content marketers can sign up to write for others’ blogs or write independently on their platforms for other companies.
The pay for these works is commonly on a “per post” or “per word” basis, depending on the negotiation you reach while getting hired for your services. These writing assignments are mostly accompanied by formatting instructions and keyword guidelines that content marketers need to adhere to strictly.
This service is also known as “guest posting”. However, if you are not one to experiment too much and take unconventional paths, the most traditional approach would be to write for a specific blog or column regularly.
● Search Results’ Rank Improvement
No matter what platform you write for or what employment opportunity you choose, one goal perpetuates through all your activities – and that is, ranking high in search results. Digital media is a vast and endless pit. To survive in it and climb to the top, you must learn and incorporate various optimization techniques in the content you put out.
These techniques or tactics that help you optimize your content as part of searches are known as SEO or Search Engine Optimization techniques. These techniques range from using keywords and jargon related to your niche to ensuring a quality user experience. The latter includes that the fast loading speed of the website and pages must be ensured so as not to lose customers over inefficiency.
A few pointers that content marketers must blindly follow to ensure that this goal of their work is met are: using and bolding keywords, using relevant subheadings, penning down shorter paragraphs to maintain the readability score, optimizing meta descriptions, and keeping them to the point. Content marketers must also link internally whenever necessary. This is because users see you have duly credited others in your work even though it is your content at the end of the day. And by the way, human emotions work; this would help in building up some amount of credit in the mind of potential customers.
Conclusion
Content marketers are the future of the economy, without a doubt. In recent times, when the whole world has gone digital, you can best believe that content marketing is going to be more in demand with each passing day. This also directly indicates that content marketer skills must contain more finesse, and a lot of experience needs to be gained to survive in this highly competitive world.
Kalpins Marketing Solutions offers quality content marketing services at competitive prices. At Kalpins, we have a team of highly qualified and trained professionals who never cease to amaze. We cater to each one of your needs! And if you have any specific or unique content requirements, feel free to reach out to us at https://www.kalpins.co/contact-us/
