You must have noted those yellow-labelled funded advertisements that always appear at the top of Google’s search results page. They are the pay-per-click advertisements (more precisely, PPC Google Ads, which we will discuss further below).
The economy will continue to work in spite of the recession as your clients will continue to require your goods and services. Your duty is to be present and visible so that sales can be generated easily and investments, fully recovered.
This is where the PPC advertising model is ideal. Your spending is entirely limited to the amount you specify, with an extremely high chance of returns. As an advertiser, your priority is to minimize ad spend while maximizing returns, which is especially important during a recession. At Kalpins, our PPC experts have identified PPC advertising opportunities that are specific to these realities, such as reduced competition resulting in lower cost per click (CPC), as in the recent COVID-19 pandemic.
Pay per click (PPC) ads offers a unique opportunity to boost your sales
Benefits Searchers
According to research, users click on paid search ads more often than on other digital marketing content. This means that consumers don’t mind being sold to, as long as the goods and services advertised are relevant to the searcher’s needs. Google has created an outstanding algorithm for ensuring that PPC advertisements satisfy the needs of the consumers. For example, if you pay $10 for a click that results in a $300 transaction, using PPC is a no-brainer.
Benefits Advertisers
Advertisers are given a one-of-a-kind opportunity to get their message in front of an audience that is consciously and directly looking for a product. Advertisers may calculate the quality of traffic generated by search engine clicks, as searchers’ purpose can be identified by their search query.
Benefits Search Engines
PPC allows search engines to appeal to both searchers and advertisers at the same time. Their user base is made up of searchers, while advertisers provide them with a sales stream. More importantly, the engines want to deliver relevant outcomes while still providing a highly focused, revenue-generating advertisement platform.
The distinct benefit of PPC marketing is that Google (and other ad networks) reward the best-quality advertisements rather than the highest bidders for the ad space (meaning the ads that are most popular with users). Google, in essence, rewards good results. The higher the quality of your advertisement, the higher the click-through rates and the lower your prices.
You need to ensure that your marketing campaigns do not go to waste during an economic downturn. The PPC advertising mechanisms are in place and ready to produce profitable results even during economic dips.
In this blog, we explain why PPC advertising is a good move for businesses right now and provide simple steps to help you get back on track. We will talk about:
- What Exactly Is PPC Marketing?
- How Do PPC Advertising Increase Sales?
- 5 Reasons Why PPC Marketing Is Essential Right Now
- 3 Easy Steps to Begin PPC Advertising
- Have a Successful PPC Advertising Strategy
What Exactly Is PPC advertising?
If you ask any leading PPC advertising agency – why online advertising is successful? They would most definitely compare it to billboard ads. Many people see your billboard commercial, but you have no idea how many of them are from your target demographic or how successful it was in increasing your consumer base. This is important because people are not going out as much and are thus, less likely to see your billboard commercial.
Because of data collection, you have a greater understanding of your campaign results when you use PPC resources online. You can target your ad to a certain audience and check if it was effective. Views and clicks can help you determine how appealing your ad is and make adjustments to boost campaign results. Most notably, through sophisticated insights and monitoring software, you can discover who clicked through to make an order.
PPC resources, in a nutshell, allow you to:
- Collect data that can enable you to produce concrete results.
- When you refine your marketing strategy, you can save much more money on ads.
- When you concentrate on what works best, you can use your money more efficiently.
- Increase profits by reaching out to consumers who are more willing to convert.
During a slowdown, all businesses go through a rough patch and have to trim down their expenses. Hence, an experienced PPC firm can partner through your advertising budget to generate the revenues you need to survive the storm.
Google AdWords for PPC Ads
Google Ads, formerly known as Google AdWords, is by far the most common PPC site. It operates as a pay-per-click model, with users bidding on keywords and paying for each click on their advertisement.
When a quest is launched, Google examines the pool of bidding advertisers and chooses a few winners to appear in the ad room on the search results tab. The “winners” are decided based on a number of factors. It includes the precision and value of their keywords and ad text, as well as the size of their keyword bids. More precisely, who appears on the website and when, is determined by an advertiser’s Ad Rank, which is measured by multiplying two main variables – CPC Bid (the maximum price an advertiser is willing to spend) and Rating Score. Your Quality Score, in fact, influences your real cost per click, or CPC.
5 Reasons Why PPC Marketing Is Necessary Right Now
Because of the declining economy, everybody is rethinking their investment plans. However, the company’s desire for market recognition does not decline. According to a Forbes report on an advertisement during a crisis, “When conditions are healthy, advertise; when times are poor, advertise.” Amazon’s 28 percent revenue increase during the 2009 recession is proof of this.
According to a prominent Harvard Business Review survey, a progressive policy of refocused spending (rather than dramatic cuts) during a recession helps firms post-downturn, and the right formula had allowed 9 percent of companies to emerge stronger.
Considering these insights in digital marketing from prism today, PPC marketing is the most cost-effective way to advertise your brand within the media budget.
The following are the top reasons why engaging in PPC ads is a good decision right now:
Quickly See Results
The need is immediate, and you require a shot in the arm to heal from the prolonged downtime. A basic ad can be produced and accepted in as little as 24 to 48 hours. And, if completed right, the ad can generate profits from day one.
Everything is connected to the internet.
The current health crisis has limited physical contact and forced brands to establish an online presence and increase their adaptability. With everything available online, from everyday needs to work and education, your target audience is consuming more screen time than ever.
The cost per click goes down.
A slowing economy vets the buyer’s appetite for advertisements. CPCs (cost per click) are declining across all industries. CPC bidding is becoming more affordable, so you can save more time on your advertising budget while getting better returns.
Your rivals have become less visible.
By lowering costs in all markets, the visibility of top companies has been reduced so that the lower tier brands are getting more visibility. Smaller companies can now capture traffic and conversions due to the decline in competition.
Start a PPC advertising campaign early.
You must plan your PPC campaigns before others do. This will help you attract online traffic. There is no magic formula that guarantees a certain result. It takes strategic preparation and continuous improvement to make it work.
3 Easy Steps to start PPC advertising right away
Redefine your target market
The primary advantage of PPC is that it places your management services in front of your target customer online. Today, PPC advertising platforms’ hyper-targeting features are certainly more in-depth than the consumer personas you described in your market research. Examine the target audience’s profile and take advantage of new online opportunities to find them.
Select the Best Platform
Though Google, Bing, and Facebook are some of the top PPC sites, each PPC advertising agency’s list would be different. Since each customer is different and caters to different markets, the PPC platform requirements vary greatly. It is critical to choose the appropriate channel to convey your message and reach the target audience where they are.
Create a Campaign Concept
You must devote time to ensuring that the main campaign is substantial and appealing. And even if the ad hits your target buyer, they would not click through if the bid is not compelling enough or your brand image is not explicitly articulated. Invest efforts in developing a winning marketing concept to ensure a high return on ad expenditure (RoAS).
A seasoned pay per click firm, such as Kalpins, will advise the company on the following lines:
Set attainable PPC objectives.
It is critical to establish concrete, data-backed priorities to act as the foundation for the effectiveness of your campaigns. To ensure that your PPC offerings hit as many of the target audiences as possible, use cross-network ads.
Hone Your Targeting strategy
PPC ad firms specialize in keyword analysis to match the exact search requests of your target clients with the products of your company. We invite you to experiment with new ad formats and landing page templates to see what works best for your target audience.
Enhance your advertising campaigns.
Your number one priority should be putting more money into what works and building on what doesn’t. At Kalpins, we use A /B testing to determine which version of your ad is performing the best based on a subset of your target audience. We combine management and SEO services to improve your overall online presence.
A digital marketing agency provides you with a quick fix while laying the foundation for long-term success. We help you recover from the negative effects of the recession by generating small profits that have a large positive impact on your market. We create a custom PPC plan that is completely tailored to your budget and needs.
Contact us for further information at www.kalpins.co and generate sales with the help of our PPC experts and expand your customer base.
