Why do you need Pillar Posts for your website?

Features of Pillar posts

More content:

Pillar posts have a lot of content and are lengthy. They need to function as the ultimate guide or as a booklet. They need to be detailed, explanatory and can have long yet comprehensive sentences. Still, 43% of readers simply skim through blogs. So, they need to be readable and well organized.

Covers a lot:

The pillar content for your page is the right balance between being too broad and too narrow. They cover a lot of areas and talk about a whole topic broadly without having to be very specific with the information.

Compilatory:

These posts need to cover various aspects of a topic but do not require every detail to be covered. All the broader lines, similar to pillars, can be written under them and be used to connect with the rest of your posts that are detail-oriented.

Latest information:

They are constantly updated and contain a lot of value. They’re informative and relevant to date and hence, must be edited and rewritten. The various links, side headings, and information on the post should be updated as and when new inflation pops up.

Reflect main aspects:

These need to be created on the main topics of your business that you wish to rank in. The few pillar topics for your website should cover all subsequent posts and determine these needs to be taken care of. Using various websites and optimization tools for the main ideas can help you formulate content for your post.

Keyword enriched:

Since the pillar posts are long and broad, they can view high-ranking keywords with better volume and higher visit rates. The average number of words in searches today is 3. Even if they have higher competition, they can be used effectively here and help your content rank higher on search engines.

Professional and Scannable:

All content on pillar pages needs to be professional, error-free, accurate, responsive, and readable. Value honesty and mention many positive affirmations without giving up on a professional tone for your content.

Why do Pillar Posts matter?

Pillar posts offer several benefits for your company’s performance. They can effectively boost your content marketing and performance due to their nature and come with several key benefits that contribute more to it. The several advantages of pillar posts include:

Increased traffic

Pillar content usually checks all boxes that represent your business. As all the main aspects of your service get covered, the content helps drive traffic and appeal to more customers and convert visitors to customers. Since it helps in ranking, it increases the number of clicks and translates to increased sales.

Gives value to customers

With data from several sources and insights on the topic, the compilation cohesively creates an actual pillar. If done right, they have the best value for information, writing, and optimization, thereby giving visitors what they want while ensuring profits for you. The thorough planning and analysis create a comprehensive, high-quality pool of content that focuses on a lot, but broadly.

Better optimization

One of the main reasons pillar posts are essential is the SEO value it provides. Over 68% of online experiences begin with a search engine. Using appropriate topic clusters and strategically stratifying them to implement the best content helps in high ranking. It’s the combined use of keywords, appeal to customers, and better quality to boost the SEO performance of your web pages.

Management and organization

While working on these posts, it’s quite easy to come up with various sub-topics that are specific. Now you’ll have an interconnected content framework and backlinks to microblogs, products, and other web pages through your post. 91% of pages don’t get organic traffic, because theories don’t have backlinks. Once the rest of the content is created, the posts can be updated with the links or CTAs for your services.

Helps in speed and integration

Since they have a shared research network, it is easy to make a single topic comprehensive for your company. As they can branch out and help as roots for other posts, the time required for primary research and planning is also reduced. For readers willing to gain knowledge about the content overall and refer to only a few specific details, pillar posts facilitate the same.

Consistency and coordination

One key advantage for your business, provided by the usage of pillar content, is the reduced amount of work and overall cohesiveness. They basically need main ideas, relevant research frequently enquired questions, a good style and framework, and your company’s aspirations can fill up the rest. Covering such broad strokes stays relevant yet informational and adds consistency to the overall content.

Versatile ranking

Due to the type of content and the research put into it, they cover tons of keywords. If well planned, pillar posts can easily rank well for several keywords used in the content, thereby attracting more traffic to your website. This includes all Latent Semantic Indexing (LSI) and nugget keywords that get paired with easily scannable content.

Creates authority

Since people are looking for information, they can be satisfied with professional conveying of information and value with content. Better ranking creates an impression of superiority and value to your company. For companies that require customer interaction, better sales, or availing of services, the prominent yet not forceful nature of the content helps in engagement.

Help gather Intel

With the use of cookies on such long-form content, you can easily help create brand awareness and thereby persuade your consumers to work with you. Over 41.2% of websites use cookies. With the information and analytics on the read, demographics, and journey to the webpage, the tracked information can be used to deploy ads where they’d be visible and where they would matter.

Offers Longevity

While average blog posts feed off of the response in the first few hours, pillar posts last a lifetime! Every other post generates a buzz and gives ROI only for about the first 48 hours while pillar posts get updated and are appealing to users for longer periods of time.

Types of Pillar posts

There are essentially 3 types of posts for your website. Based on the content used, they can be guides, informative explanations, or step-by-step assisting posts.

Guides

Pillar posts like “Actionable Guide to Creating Instagram Threads,” “The Ultimate Guide to Tracking Advertisements,” and “A Beginner’s Guide to Digital Media,” are examples of Guides.

They help establish ultimate authority and give beginners all the information they need to start with. They tend to be industry-specific and build a brand identity in your customers’ minds. As it has an overview type and several links backing up and expanding on the topics discussed, they help the reader know everything they need.

‘What-is’ – Informational

Pillar posts like “What Exactly Are Homemade Chocolate?” “What Is Social Media Marketing for Businesses?” and “ What is The Job Of Call Center Executives?” are examples of ‘What-is’ informational posts.

These explain the main query that might be asked about your website content. Be it the essence of the service or the type of content published, they help tap into the customers’ desire and create a sense of authority among them. With widespread coverage, they attract various interests and dive into the several aspects one might be interested in.

‘How-to’ – Explanations

“How to Make Your Design Unique?” “How to Start Your Own Blog in 2021?” and “How to Help Up Your Marketing Game,” are prominent examples of ‘How-to’ Explanatory pillar posts.

These include solutions and explain how to get something done. Depending on your website, pillar posts can help give informational tutorials to your readers and illustrate the step-by-step process. Due to their expansive nature, they connect with various spokes of your website content.

Conclusion: Better Pillar Posts; Better Website

Choosing the right type of pillar content and the several features they require can help your website rank higher and gain more customers. From the better drive to increased authority, they provide several advantageous aspects for your company.

If the task seems a bit overwhelming, you can contact professionals. Kalpins can help you integrate several aspects of your website and create well-researched, comprehensive content for your website.

By working with us, you can combine the essential features and create solid pillar posts. It is not only this part of your website that ranks well. All other posts and content that spout from this have better roots and hence, a stronger framework to work around. If they are made specific and are planned well, they can also reflect the benefits of their parent pillars.